Tern eBikes Case Study
Tern partnered with DvG to produce content for five product launch campaigns over three years.
The partnership involved creating content that would help Tern promote their products to the UK/EU markets.
Over three years DvG has created over 70+ videos and 300+ photographs for Tern.
This content increased Tern's brand presence, solidified a deeper connection with their audience and drove sales worldwide.
Tern Product Launch Campaigns
Main Launch Films
For all five product launches, we produced main launch films that focused on showcasing the lifestyle that surrounds each Tern ebike.
See our latest Main Launch film for the Tern GSD Gen 3:
Tech Videos
Alongside lifestyle main launch films, we also created in-depth tech videos that explore the detailed benefits, features and specifications of the Tern eBikes.
See an example below:
Social Ads
Tern did not only want to produce long-form films but also social-first content. We created lifestyle videos, feature reels and social media ads to target specific audiences and customers.
See an example social ad below:
Client Testimonials
To support Tern across the Awareness, Consideration, and Decision stages of their sales funnel, we developed compelling client testimonial content.
These testimonials played a key role in guiding prospective customers through the buying journey, encouraging them to convert and purchase Tern eBikes.
In turn, this content also equipped Tern’s dealers and distributors with authentic, relatable stories that resonated with their audiences—contributing to increased sales.
Since partnering with DvG, Tern has continued to expand its global reach and grow eBike sales worldwide.
BTS Content
To create brand transparency and a deeper connection with Tern's audience, DvG promoted the idea of producing a BTS reel of the latest GSD production.
See the BTS reel below or on Tern's Instagram here:
